We’re a team of four friends from California who came together with a simple but powerful goal: to design products that truly improve lives. Our journey began with a shared understanding of how challenging it can be to build healthy routines and maintain good habits in the rush of today’s world. One of us, lives with ADHD—a reminder to us all of how complex routines can be and how easy it is to fall into the traps of unseen, everyday stress.

We came together with a shared passion for making life easier. Each of us has faced challenges with building better habits, so we know the impact small changes can make. We believe life gets healthier and happier with thoughtfully designed gadgets that fit right into your daily routine.